DIGITAL ADVERTISING AND ITS IMPACT ON THE ECONOMY IN THE FUTURE
DOI:
https://doi.org/10.17605/OSF.IO/TCYHBKeywords:
stakeholders, advertising technology, online advertising, inflammatory advertisements, advertising market, digital advertisingAbstract
In the last few years, there has been a great deal of change in the advertising industry towards a more data-centric approach. A single data point (or a few) cannot be relied upon to predict the intent of a user, therefore marketers need to recognize that a variety of data points can be used to deduce the intent of a user. In the past few years, the development of new internet technologies has allowed for more precision in data gathering, sorting, and utilization. Consequently, the pursuit of accuracy in targeted advertising has gradually led to the abandonment of all regard for user privacy in order to achieve the highest levels of accuracy. In recent years, there have been several new advertising giants bursting onto the scene, while the importance of long-established stakeholders is declining. It appears that this transition is structural in nature and will continue for some time to come. In order to answer the key question, we need to consider not whether advertising will change, but how drastically it will change. There are many questions that the author tried to answer through his research.
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2. Aljaroodi, H. M., Adam, M. T., Chiong, R., & Teubner, T. (2019). Avatars and embodied agents in experimental information systems research: A systematic review and conceptual framework. Australasian Journal of Information Systems, 23.
3. Baisya, R. K., & Tiwari, S. P. (2008). E-governance Challenges and Strategies for Better-managed Projects. Emerging Technologies in E-Government, 203-208.
4. Barnes, S. J. (2002). Wireless digital advertising: nature and implications. International journal of advertising, 21(3), 399-420.
5. Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.
6. Cheng, J. M. S., Blankson, C., Wang, E. S. T., & Chen, L. S. L. (2009). Consumer attitudes and interactive digital advertising. International journal of advertising, 28(3), 501-525.
7. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson uk.
8. Desai, Vaibhava, and B. Vidyapeeth. (2019). "Digital marketing: A review." International Journal of Trend in Scientific Research and Development 5.5, 196-200.
9. Eliseo A. Aurellado, Siddhartha Paul Tiwari. (2023). Explicit and Context-Sensitive Experimental Evaluation of Organization Development for the Purpose of Improving Operational Efficiency in an IT Company.
10. Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., & Wilbur, K. C. (2021). Inefficiencies in digital advertising markets. Journal of Marketing, 85(1), 7-25.
11. Kiron, D., Kane, G. C., Palmer, D., Phillips, A. N., & Buckley, N. (2016). Aligning the organization for its digital future. MIT Sloan Management Review, 58(1).
12. Lee, H., & Cho, C. H. (2020). Digital advertising: present and future prospects. International Journal of Advertising, 39(3), 332-341.
13. McStay, A. (2017). Digital advertising. Bloomsbury Publishing.
14. Ryan, J. (2010). A History of the Internet and the Digital Future. Reaktion Books.
15. Tiwari, S. P. (2022). Information and communication technology initiatives for knowledge sharing in agriculture. arXiv preprint arXiv:2202.08649.
16. Tiwari, S. P. (2015). Strengthening E-Commerce Product Launches-Improving Efficiencies from Development to Production. Project And Technology Management Foundation (A Non-Profit Organization) Member of Asia Pacific Federation of Project Management, 1(2), 4-6.
17. Tiwari, S. P. (2022). Organizational Competitiveness and Digital Governance Challenges. Archives of Business Research, 10(3).
18. Tiwari, S. P. (2022). Emerging Technologies: Factors Influencing Knowledge Sharing. World Journal of Educational Research.
19. Tiwari, S. P. (2018). Is export-oriented and currency dynamics-based Indian soybean revolution environment-friendly. Current Science, 114(08), 1604-1605.
20. Tiwari, S. P., & Baisya, R. K. (2014). E–governance and its impact on enterprise competitiveness: Trends, Status and Challenges. MDI, Gurgaon INDIA in Association with Australian Centre for Asian Business, University of South Australia, Adelaide, AUSTRALIA, 1.
21. Tiwari, S. P. (2022). Re-emergence of Asia in the New Industrial Era. Technium Soc. Sci. J., 29, 471.
22. Tiwari, S. P. (2022). Knowledge Enhancement and Mobile Technology: Improving Effectiveness and Efficiency. arXiv preprint arXiv:2208.04706.
23. Tiwari, S. P. (2022). Covid-19: Knowledge Development, Exchange, and Emerging Technologies. International Journal of Social Science Research and Review, 5(5), 310-314.
24. Tiwari, S. P. (2022). Knowledge Management Strategies and Emerging Technologies--An Overview Of the Underpinning Concepts. arXiv preprint arXiv:2205.01100.
25. Tiwari, S. P. (2022). Emerging trends in soybean industry. arXiv preprint arXiv:2202.08590.
26. Tiwari, S. P. (2014). Exploring the Linkage between a Successful Digital Campaign and Gaming. Casual Connect, Asia Pacific, Singapore, 1(1), 5-6.
27. Tiwari, S. P. (2015). Business: Innovation & Survival, by a Googler.
28. Tiwari, S. P. (2015). Diversity and its importance in today’s corporate environment.
29. Tiwari, S. P. (2015). Editorial: Project and Technology Management Foundation (PTMF) Newsletter (June, 2015).
30. Tiwari, S. P. (2014). Editorial: Project and Technology Management Foundation (PTMF) Newsletter (December, 2014).
31. Tiwari, S. P. (2022). The Potential Impact of COVID-19 on the Asian Rural Economy: A Study Based on Asian Countries. Journal of Education, Management and Development Studies, 2(3), 1-7.
32. Tiwarim, S. P. (2022). Knowledge Enhancement and Understanding of Diversity. Technium Soc. Sci. J., 30, 159.
33. Tiwari, S. P. (2015). Knowledge Sharing and Content Creator Best Practices Online.
34. Tiwari, S. P. (2016). External factors which shape and influence an organisation's operating environment. In Syngenta Workshop on Social, economic, political, technological & environmental trends, Singapore (Vol. 1, pp. 1-5).
35. Tiwari, S. P. (2010). Workshop on Digital Marketing: Credit Course, IIM, Indore.
36. Tiwari, S. P. (2022). The Impact of New Technologies on Society: A Blueprint for the Future. Scholarly Publisher RS Global Sp. z OO.
37. Tiwari, S. P. (2023). Artificial Intelligence and its Imperatives for OD: How to Build an AI-Powered Organization. OD Play Notes a Bi-monthly Newsletter for OD Practitioners.
38. Wang, W., Cheng, X., Liu, Z., Lin, Y., Shen, Y., Hu, B., & Luo, M. (2022, May). Intent Mining: A Social and Semantic Enhanced Topic Model for Operation-Friendly Digital Marketing. In 2022 IEEE 38th International Conference on Data Engineering (ICDE) (pp. 3254-3267). IEEE.
39. Wind, Jerry, and Vijay Mahajan. (2002). "Digital marketing." Symphonya. Emerging Issues in Management 1, 43-54.
40. Wind, Y. J., & Mahajan, V. (2002). Digital marketing: global strategies from the world's leading experts. John Wiley & Sons.
41. Wilson, A., Zeithaml, V., Bitner, M. J., & Gremler, D. (2016). EBOOK: Services Marketing: Integrating customer focus across the firm. McGraw Hill.
42. Wilson, J. A., & Grant, J. (2013). Islamic marketing–a challenger to the classical marketing canon?. Journal of Islamic Marketing.
43. Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of digital marketing in the challenging age: An empirical study. International journal of management science and business administration, 1(5), 69-80.
44. Zhang, B., Ying, L., Khan, M. A., Ali, M., Barykin, S., & Jahanzeb, A. (2023). Sustainable Digital Marketing: Factors of Adoption of M-Technologies by Older Adults in the Chinese Market. Sustainability, 15(3), 1972.
45. Zhang, Y., Xia, Z., Li, Y., Dai, A., & Wang, J. (2023). Sustainable Digital Marketing Model of Geoenergy Resources under Carbon Neutrality Target. Sustainability, 15(3), 2015.
46. Zsarnoczky, M. (2018). The digital future of the tourism & hospitality industry. Boston Hospitality Review, 6, 1-9.
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Published
2023-04-19
How to Cite
Rocque, S. R. ., & Sisodia, N. S. . (2023). DIGITAL ADVERTISING AND ITS IMPACT ON THE ECONOMY IN THE FUTURE. CENTRAL ASIAN JOURNAL OF MATHEMATICAL THEORY AND COMPUTER SCIENCES, 4(4), 29–34. https://doi.org/10.17605/OSF.IO/TCYHB
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